MICHELLE K HOFFMAN
Stellar Storytelling, Experienced Marketer
MICHELLE K HOFFMAN
CREATIVE, RESULTS-DRIVEN STRATEGIST
I am an experienced Marketing Leader with expertise building and leading effective marketing strategies that increase revenue, customer engagement and competitive differentiation. My experience includes agency and corporate work for startups, non-profits, midsize organizations and Fortune 500 companies.
I have a passion for technology and staying on top of the latest trends in digital marketing, marketing automation and analysis. I believe in a multi-channel approach to get the best results.
I also have extensive experience in film and video production from scriptwriting and casting to production management and directing.
BRANDS
As a professional marketer, I am dedicated to understanding the intricate details of the companies and brands I work for. I am a highly influential, roll up my sleeves executive that will do what it takes to exceed expectations. Brands include large and midsize corporations, start ups and agencies. I have worked on the B2B and B2C side with expense budgets from $50k-$10+ million annually.
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COPART
Auto Auctions
INSIGHT BEVERAGES
Health/Nutrition Packaged Goods
SEARS HOLDINGS
Retail
SAGE HOSPITALITY
Hotels and Waterparks
MORRISEY HOSPITALITY
​Hotel & Water Resort
CARMICHAEL LYNCH SPONG
Public Relations Agency
SIX FLAGS
Amusement / Entertainment / Theme Parks
OTHER BRANDS
American Standard, Juno Lighting, Amana Appliances, Cash for Cars, Callbox Storage and Gozova
“I've had the opportunity to work with Michelle at two different companies in evolving capacities for her. In my career, I've managed more than 10,000 employees and I can only count a handful that I'd turn to in any new venture I become involved with. Michelle is one of those people. She has an amazing commitment, strong work ethic and approaches each challenge with a high expectation of results. She has a wonderful tone in a work environment and makes any team better without political or personal distractions. I know that if she sat at my leadership table again, I'd feel comfortable that her areas of responsibilities would be handled at the highest level as it relates to productivity and innovation.”