MICHELLE K HOFFMAN
Stellar Storytelling, Experienced Marketer
MICHELLE K HOFFMAN
Marketing Leader, Product Manager, Content Creator, Filmmaker, Social Media Innovator, SEO/SEM Champion, Digital Strategist
RESULTS-DRIVEN STRATEGIST
Marketing continues to evolve. I have been in the c-suite and understand how important it is to have the right person in each marketing and product role. I am an experienced Marketing Executive with expertise building and leading effective marketing strategies that increase revenue, customer engagement and competitive differentiation. My experience includes agency and corporate work for startups, non-profits, midsize organizations and Fortune 500 companies.
I have a passion for technology and staying on top of the latest trends in digital marketing, marketing automation and analysis. I believe in a multi-channel approach to get the best results.
BRANDS
As a professional marketer, I am dedicated to understanding the intricate details of the companies and brands I work for. I am a highly influential, roll up my sleeves executive that will do what it takes to exceed expectations. Brands include large and midsize corporations, start ups and agencies. I have worked on the B2B and B2C side with expense budgets from $50k-$10+ million annually.
COPART
Auto Auctions
INSIGHT BEVERAGES
Health/Nutrition Packaged Goods
SEARS HOLDINGS
Retail
SAGE HOSPITALITY
Hotels and Waterparks
MORRISEY HOSPITALITY
Hotel & Water Resort
CARMICHAEL LYNCH SPONG
Public Relations Agency
SIX FLAGS
Amusement / Entertainment / Theme Parks
OTHER BRANDS
American Standard, Juno Lighting, Amana Appliances, Cash for Cars, Callbox Storage and Gozova
“I've had the opportunity to work with Michelle at two different companies in evolving capacities for her. In my career, I've managed more than 10,000 employees and I can only count a handful that I'd turn to in any new venture I become involved with. Michelle is one of those people. She has an amazing commitment, strong work ethic and approaches each challenge with a high expectation of results. She has a wonderful tone in a work environment and makes any team better without political or personal distractions. I know that if she sat at my leadership table again, I'd feel comfortable that her areas of responsibilities would be handled at the highest level as it relates to productivity and innovation.”